life is a journey no less than a web lets untangle explore together...

Organization consists of individuals with different potential calibre qualification temperaments..what if the leaders expects that each and every one no matter higher or lower order of pyramid having the same calibre?It is the fault of the leader if he communicates something the one on other hand doesn't understand he screams out of control.whose fault?leader but no one dare's to say.If in a situation if worker specializes in machine operation conveys something and leader doesn't understand what it treat's in the same way?we all know he can't not in the position never dare to do so.Thus education degrees are important but each and everyone has importance .Thus leaders should keep its cool have control over his mind than his people,listen more scream less understand and tries to understand each and every situation.Thus control over mind more important to avoid conflict's smooth functioning of organization

Organizational behaviour a complex one not only involving individual within but also with various external forces.It is very much necessary no matter what ever the size of the organization big or small .It is the essence of an organization..It is characterized by large size human resources team work coordination communication behavioural pattern discipline etc. Behavioural dynamics is more important for wealth maximizing brand development .It should exist both in the lower and higher order of pyramid.without organization behaviour it's impossible to attain organisational goal.It should come from within gradually and not forced having an humanistic systematic oriented towards organisational objectives.It exist at various levels individual interpersonal level group level intergroup level.Not going at the details of it but its existence in the age of technology revolution artificial intelligence .As its increasing in the modern era organisational behaviour structure on verge of majo...

Corporate social responsibility does it really exist?more and more corporate houses are indulging in so called responsibility.Really or eyewash?Not doubting but are not we all responsible for all the mess.Do we human beings really humans Are not we all selfish to fulfil our own motives.will there be need for it if each one of us do our act as a preventive measures .If corporate or industrial houses think so then there would be no need for CSR actually.what is the need for wealth maximization through unfair means.If corporate houses really believe in humanity than why do those in the lower layer of pyramid given step motherly treatment even the so called rich and famous don't have enough money to host party for servants driver they are given near by canteen food while they themselves enjoying lavish gala meals from five stars hotels.Aren't we making fool of ourselves

Life in a organization full of surprises strategy selfish motives.Those in the top of the pyramid busy fulfilling their own selfish motives and those in lower order have their own problems and selfish motives.Unison doesn't exist.wish unison existed devoid of selfish motives ,than no doubt about organization success and individual happiness leading to healthy family social life and perfect work life balance.The productivity efficiency would increase leading to profit maximization brand enhancement and having major market share.Thus organization should indulge in making leaders from individual to be a global leader in near future

Marketing is it necessary lifeline or an organization can do without it.In this era of technology revolution marketing strategy is the integral part of an organization.marketing strategy should be such that it has a effective two way communication between production services and marketing personal.It should be such that consumer get the true picture and not the exaggerated one indulging in deceptive mktg.Though deceptive mktg can increase sales volume for few quarters but doesn't lead to customer retention loyalty image building if image is lost its very hard to regain.marketing strategy should be such that it's cost effective without over indulgence expensive rather than over spending budget should be allocated to R&D innovation product development enhancing organizational structure and behaviour.No marketing campaign can increase sale if the product is of inferior quality similarly if the product is good and marketing personal don't present the right picture.Thus they...

Organizational culture does it exist?or can it exist within a structure.we talk about MNC Small scale units individual organization each and every one having a structure and so called culture ethics but does it really exist.If organization are transparent than where is the need for diplomacy.organization culture should be such that no less than a disciplined family leader not a gossip monger but guiding figure motivator one who believes in making leaders not followers.will not the organization flourish in such culture.we always say every business cycle has up and down but have we ever thought why can't low phase be prevented?why don't we talk about preventive maintenance of organisational structure cultures similar to machine maintenance (introspection brainstorming in particular)During low phase company thinks of cost reduction by firing employees lower in the order.why not one on top of pyramid.is it better to shake the building blocks.will it not be better instead of paying ...

Digital marketing is a technology based process like www mobile internet display marketing etc.It has changed the business scenario.There are umpteen number of digital marketing techniques prevalent.some of them are given below 1.SEO&SEM 2.Influencers marketing 3.content marketing 4.campaign marketing 5.Data driven marketing 6.e.commerce marketing 7.Social media marketing 8.email direct marketing 9.display advertising 10.Ebooks optical disc's games 11.social media optimization The non internet based digital marketing are Sms mms call back on hold ringtone etc what strategy to adopt depends upon organizational structure product mix budget time span etc In order to select a strategy intensive SWOT analysis to be done Digital marketing is a 24/7 service involving two way communication,more brand awareness,behavioural pattern of customers,having a wider reach low cost in terms of productivity time saving Digital marketing strategies 1 Technology based 2 segmentation either B2B or B...