Digital marketing in a.....nutshell

Digital marketing is a technology based process like www mobile internet display marketing etc.It has changed the business scenario.There are umpteen number of digital marketing techniques prevalent.some of them are given below 1.SEO&SEM 2.Influencers marketing 3.content marketing 4.campaign marketing 5.Data driven marketing 6.e.commerce marketing 7.Social media marketing 8.email direct marketing 9.display advertising 10.Ebooks optical disc's games 11.social media optimization The non internet based digital marketing are Sms mms call back on hold ringtone etc what strategy to adopt depends upon organizational structure product mix budget time span etc In order to select a strategy intensive SWOT analysis to be done Digital marketing is a 24/7 service involving two way communication,more brand awareness,behavioural pattern of customers,having a wider reach low cost in terms of productivity time saving Digital marketing strategies 1 Technology based 2 segmentation either B2B or B2C 3.influencers marketing twitter facebook blogs YouTube paid advertising sCRM SAPc4c etc 4 pull digital marketing consumer seeking content 5.push digital marketing marketer's send messages 6.online behavioural advertising 7.UGC user generated content(low cost effective) 8.Data driven advertising (finding loyal customers personal communication 9.Re marketing 10.Game advertising 11.content marketing 12.Affiliate marketing and last but not the least email marketing the most important one being a low cost more effective. Its worth emphasizing email marketing Email marketing strategy differentiates one advertiser from the other being personalized.There are various platform like Madmini ,Active campaign,campaigner,I contact,stream send Benchmark email,Get response Mail chimp, A weber etc. Digital marketing has limitations too Highly internet dependent Lot of clutter Competition Doppel ganger Only specific category of product services can be marketed Neither industrial goods nor pharmaceutical can be marketed Real sales volume is sceptical Effectiveness of digital marketing can be measured quantitatively and qualitatively through sales volume Revenue increase decrease enhanced brand awareness relationship with customer and various other factors their correlation. Hope enjoy reading

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